Ro Ro Records & Entertainment Inc. is a California based company that began operation in June 1996. Ro Ro Records prides itself on creating, marketing and providing a mix of jeep-style R&B grooves throughout the United States. The company's Chief Executive Officer and founder Ro!, has positioned the company to become a premier provider of R&B and Popular music. Ro!'s enormous influence in the music and radio community has afforded the company certain strength politically and socially throughout the industry. As a result Ro Ro Records is one of the most distinguished independent record labels in the music industry today.
Ro Ro Records also offers publishing through its publishing company Lil Ro Ro Publishing, which was established in May 1999 through BMI. Ro Ro Records & Entertainment Inc. was born out of a need to cultivate a new generation of expressive and liberated artist. The company is Ro!'s own personal accomplishment and after years of challenges Ro Ro Records took flight.